![]() #Responsive site designer row disappears mobile site how to#How to fix it:Ĭhoose images that are relevant to your product or service offering and will not distract from the overall objective of the website. ![]() This statistic shows us that users do in fact pay attention to the main image on a web page, so it’s important to make sure that this image communicates effectively and reinforces the brand. They add depth and significance to a user’s impressions of a website while spicing things up. Users spend an average of 5.94 seconds looking at a website’s main image What it means: Try to order the pages of your website in this way, so that users see the content that will influence their credibility and potential purchasing decisions front and center. They start at the upper part of the content area, reading horizontally from left to right, then move down and read a smaller quantity of content from left to right.įinally, users tend to scan the content’s left side vertically from top to bottom. If you want users to gravitate toward something specific on your website, try pushing that image or multimedia toward the top left of the page, and maintaining that same structure throughout the site.Įye-tracking studies analyzing user behavior have found that users mimic the way that they would read a book when they scan websites: This area will most often be a line of text or media that introduces your company to the user. The key to creating a positive first impression is a combination of extreme clarity and quality design.Įvery landing page should have a logical area where you want your user’s eyes to land. Users take an average of 2.6 seconds to find this spot, so it’s important to be engaging right away. The next hoop your website needs to jump through is the user’s first conscious impression, which is typically an area on the landing page that will influence their perception of the website’s quality. We also discussed the fact that once your website passes the snap judgement test, it will have to keep it up in order to retain the user’s positive impression. It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression What it means:Īs we learned from our first statistic, it takes much less than a second for a user to form their opinion on the quality of a website. This way high quality aesthetics are bolstered with evidence of success, brand-defining statements, and images that keep users interested and engaged. Make sure that your website’s content-whether in the form of images or text-reinforces its design. Good design relies on a seamless integration of quality, informative, and credibility-boosting content into the overall fabric of the site. The way these pieces of content are integrated with your site’s design is just as important as what they say. This includes implementing all of the aspect ratio, image, font and layout information we discussed above.īut credibility is also driven through a website’s content, and content should always go hand in hand with design.Ī website’s content can be anything from images or videos displayed on the site to blocks of text describing your services, or a large headline. ![]() When it comes to portraying credibility on a company website, step one is to have a modern, updated design that shows your company cares about its digital presence. ![]() As such, it needs to exude credibility in every sense of the word. When you think about it, it’s pretty incredible that the credibility of a company is so powerfully linked to the aesthetic quality of its website.īut it’s 2022, and a website serves as a window into the way a company operates. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design What it means: ![]()
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